#SupportBlackBusiness powered by Denkyem - In Tacoma, Washington, Mattice Beauty Supply is a symbol of perseverance and community. Founded by Mattice Hoyt, it's a reflection of her spirit, forged through challenges. Her journey began with a personal struggle, which inspired her to create a supportive environment unlike the negative experience she had endured.

Mattice’s path to opening her store was fraught with obstacles, from being blocked by companies to facing an 11-month closure due to the COVID-19 pandemic. Despite setbacks, her determination grew. After finally opening, Mattice faced leg amputations. Her community rallied, keeping the store open while she recovered, underscoring the deep connections she cultivated.

What distinguishes Mattice Beauty Supply is her "community conference room." This multi-use space, inspired by her mother's wisdom, offers Black women a place to simply "be." It hosts activities from sewing to homebuyer workshops, fostering belonging and empowerment. Tacoma City Council member Olgy Diaz praises Mattice as an exemplary community member and business owner, particularly highlighting her contributions to children.

Approaching her fifth anniversary, Mattice’s longevity as a Black-Woman, Veteran-owned beauty supply store is a significant achievement, given the high failure rate for similar businesses. Operating a business for four years from a wheelchair, after only walking in the store for three months, powerfully demonstrates her incredible resilience. Mattice Hoyt and Mattice Beauty Supply embody Tacoma's spirit—a story of courage, connection, and an unyielding heart that inspires and uplifts.

Mattice Beauty Supply
3906 S 12th St, Tacoma, WA 98405
(253) 327-1147