DeiMarlon Scisney: Empowering Small Businesses and Communities with Data
In a compelling episode of "We Live in Color” earlier this year, host Deaunte Damper sat down with DeiMarlon Scisney, also known as D the Data Guy, a self-described data expert helping communities and businesses harness the power of data. The conversation delved into the importance of data strategy for small businesses, the impact of data on community issues, and the role of artificial intelligence in today's landscape.
Scisney, originally from Evansville, Indiana, shared his journey from a corporate role at Amazon Web Services to becoming a beacon of data knowledge in the community. He highlighted the disparity between corporate data utilization and that of small businesses, noting that only 14% of small businesses possess a modern data strategy. His passion lies in helping these businesses, particularly those in the Black community, understand and leverage their data for sustainability and growth.
Above all, Scisney emphasized the critical need for data literacy, especially in the current funding climate. To him, that robust data storytelling is crucial for securing funding and ensuring the continuation of vital community programs. He provided practical tips for small businesses, suggesting readily available tools like Google Forms and Microsoft Forms for data collection and centralized storage solutions like Google Drive and Microsoft OneDrive.
The discussion then shifted to the broader impact of data on community issues, specifically housing. Serving on the board for the Central District Community Preservation and Development Authority, Scisney shed light on the gentrification of historically Black neighborhoods in Seattle, making it unaffordable for marginalized groups. He stressed that data helps identify these disparities, enabling the creation of targeted initiatives through participatory design.
The conversation also touched upon the overwhelming nature of artificial intelligence. Scisney advised viewers to focus on mastering one or two AI tools rather than attempting to tackle the entire vast landscape. He mentioned AI for grant writing as a key area of expertise offered by his organization, The Data Guys, which has trained over 200 small businesses in AI enablement. He recommended Bid Prime for RFPs and GrantWatch for grants, emphasizing their utility in helping organizations find relevant funding opportunities and navigate the application process.
A poignant moment came when Scisney spoke about his personal journey and the welcoming embrace of the Seattle community. As someone not "officially out" to his family at the time of the interview, he expressed profound gratitude for the safe space and acceptance he has found, particularly through the mentorship and support of Black women, like Shaude’ Moore, who have empowered him to thrive in his work.
Scisney encouraged people to connect with his organization, The Data Guys, at www.thedataguys.org or on Instagram @d_theatu, to access classes, sessions, and assistance in building data pipelines and leveraging AI. His team, uniquely comprised of all Black engineers, reflects his commitment to empowering his community.
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