The Beauty of Representation: Besa Gordon Uplifts Zara Jo Beauty Supply On Good Day Seattle
Besa Gordon joined Good Day Seattle this morning for a Support Black Business uplift of Zara Jo Beauty Supply, a new beauty supply store in Seattle’s Central District owned by Jamal Wilson. After stopping by the storefront with Converge Media host Trae Holiday, Gordon shared that she left feeling joyful and represented.
“For me, it's wonderful because the products in there are 95% Black-owned,” she said. “The things that I'm able to get there, you typically are only able to grab in person when you go on the East Coast or down South.”
Gordon emphasized that feeling safe and comfortable in a beauty supply store is important, especially for Black people seeking adequate representation and service for their unique needs.
“It just makes you feel comfortable,” she said, explaining that she came in with questions about her eczema that were answered at Zara Jo's with a newfound perspective. “You feel like you’re family once you walk in there and you're very comfortable to be able to ask questions.”
Learn more about Zara Jo Beauty Supply at zarajobeautysupply.com, or stop by the store at 1143 Martin Luther King Jr Way, Seattle.
Watch Back2Besa on FOX 13 Seattle, Saturdays at 10:30 p.m. and FOX 13+ Sundays at 10 a.m. and 8:00 p.m. Viewers can also stream episodes anytime on the FOX Local app.
