The Trap Lab: Building Community and Business Through Movement in Federal Way
By Omari Salisbury / @Omarisal - #SupportBlackBusiness
Federal Way, Washington – In a space pulsating with music and energy, The Trap Lab stands out as more than just a fitness studio. Founded and operated by sisters Icea Pettigrew and Sharde Bullard, this Black women-owned business has cultivated a vibrant community, successfully blending fitness, culture, and empowerment into a thriving enterprise.
From Vision to Reality
The Trap Lab, now celebrating its fourth year of operation, began as a vision to create a culturally relevant space where people could pursue wellness on their own terms. Initially a series of pop-up events, The Trap Lab solidified into a brick-and-mortar location three years ago, quickly becoming a pillar in the Federal Way community. Pettigrew and Bullard, both with unique fitness journeys, saw a gap in the market for a studio that prioritized emotional, physical, and mental well-being while celebrating cultural identity.
"We saw a need in our community where there was not a place where culturally relevant instructors were," Pettigrew explained. Their goal was to create a judgment-free zone, a safe space where people could feel comfortable and supported. The term "trap," often misinterpreted, represents the founders’ desire to help people escape restrictive mindsets and embrace self-care. Their slogan, "Switch Up the Formula," embodies this mission of transformation and community building.
A Community-Driven Enterprise
The Trap Lab’s success is deeply rooted in its connection to the community. When establishing their physical studio, Pettigrew and Bullard relied heavily on community support, with friends and members contributing to everything from painting walls to assembling equipment. This collaborative spirit has fostered a sense of ownership and belonging, making The Trap Lab a second home for many.
A significant driver of The Trap Lab’s growth has been the introduction of line dancing classes led by Jacqueline Herrera, also known as "Royal Woman." Herrera's classes have become a phenomenon, consistently selling out and attracting a diverse crowd. Her energy and passion are infectious, creating a welcoming environment for both beginners and experienced dancers. The popularity of these classes speaks to The Trap Lab’s ability to tap into community desires and offer unique, engaging experiences that extend beyond traditional fitness. Herrera's presence has not only expanded the studio’s offerings but also solidified its reputation as a hub for cultural expression and joyful movement.
Strategic Partnerships and Diverse Offerings
Recognizing the importance of collaboration, The Trap Lab has strategically partnered with local women-owned businesses like Charcuterie Chicc, PYC Sweets Wine Bar, and wellness professionals. Partnerships include "Meditation and South Bath Sundays" with Black Butterfly ( Tawanna Wilson, Licensed Therapist) and "Weight Down Wheels Up Fitness Challenge" with Gorejusinc. (Dr. Ayanna Gore) . The Trap Lab also opens its doors to Phenomenal She's Dance Team, offering girls a safe space to practice after school where they can feel empowered and supported.
The studio offers a variety of classes, including cardio kickboxing, resistance band training, dance fitness, and Chicago-inspired fitness ("Juke Fit" and "Hit the Floor"). Reflecting the founders' desire to "switch up the formula." They have successfully pivoted to offer on-demand classes via their app, expanding their reach beyond the physical location. This pivot not only provides additional revenue streams but also enhances accessibility for those unable to attend in-person classes.
Addressing Community Needs and Challenges
Operating a Black women-owned business comes with its own set of challenges, and Pettigrew and Bullard acknowledge the limited margin for such enterprises. They combat this by emphasizing collaborations and resource sharing. Their experience as co-founders of "Phenomenal She," a non-profit focused on young women of color, has equipped them with a deep understanding of community needs and the importance of mentorship.
The founders are also aware of the lack of Black-centric hubs in Federal Way. The Trap Lab fills this void, providing a space where the Black community can gather, connect, and celebrate their culture. This strategic positioning has made them a vital resource for the bipoc community, attracting members from various locations, including Seattle, Tacoma, and even as far as Everett.
Vision for the Future
Looking ahead, Pettigrew and Bullard envision continued growth and community impact. They aim to become an even greater pillar in the community, fostering connections and providing platforms for more instructors and wellness professionals. Their commitment to emotional and mental well-being, alongside physical fitness, sets The Trap Lab apart, addressing the stigma often associated with mental health in their community.
The founders' passion is palpable. "The Trap Lab, to me, doesn't feel like work," Pettigrew stated. "It feels like I'm serving and I'm healing." This sentiment, coupled with their strategic business acumen and dedication to community, positions The Trap Lab for continued success and lasting impact in Federal Way and beyond.
The Trap Lab
1646 SW Dash Point Rd Suite A,
Federal Way, WA 98023
