For over a decade, the Reign of Style Hair Show & Competition, produced by seasoned stylist and business owner Aisha Ellis Asim, has served as a primary platform for showcasing the brilliance of the local beauty industry. Ellis Asim recently joined host Trae Holiday on “The Day With Trae” to discuss the upcoming event, scheduled for March 1st at the Seattle Center Exhibition Hall. 

Ellis Asim said that attendees can expect a dynamic lineup of key features, including live "Watch Me Work" competitions that challenge stylists to complete looks under pressure, as well as showcases from students of local beauty schools. With Holiday set to host Reign of Style 2026, the event will also prioritize education with classes, including micro maintenance taught by local expert SRB Millie. The day will culminate in high-energy main stage performances featuring themed runway shows, curated music, and opulent displays of hair artistry.

According to Ellis Asim, the exhibition hall will host a variety of local vendors, including Platinum Plush, QueenCare, and Zara Jo Beauty Supply. By spotlighting Washington's talent, Reign of Style provides an opportunity for local artists to showcase their brilliance, reinforcing its mission to uplift and inspire the Pacific Northwest beauty industry.

The 12th Annual Reign of Style Hair Show & Competition is happening Sunday, March 1st from 12 p.m. to 7 p.m. at the Seattle Center Exhibition Hall, 301 Mercer St, Seattle. Get your tickets at reignofstyle.com/event/ 

Catch “The Day With Trae” Mondays, Wednesdays, and Fridays at 11 a.m. on all Converge streaming platforms.