Last week on The Pop-Up!, host The Big O sat down with Seattle-based artist and entrepreneur Jwavy to explore her signature "Northern Flow" genre, which blends hip-hop, rap, pop, and gospel to reflect her Pacific Northwest roots.

The two discussed her meaningful work with Seattle Music Is Real, and the importance of combining her artistic practice with community advocacy. Jwavy also shared how her leadership at Jwavy Inc., an organization focused on empowering underprivileged youth through arts and education, integrates with her broader creative pursuits in graphic design, photography, and videography.