Fired Up by Necessity: How Campfire Coffee Turned Job Loss into a Strong Tacoma Legacy

Quincy Henry, co-owner and CEO of Campfire Coffee, opened his Tacoma-based shop out of financial necessity. After he and his wife both lost their jobs in the span of a few months in 2018, Henry and his wife leveraged his marketing background and their mutual passion for the outdoors. From their engagement to their honeymoon, they built a brand centered on the relatable idea of enjoying coffee around a campfire.

Campfire Coffee’s signature wood-fired roasting method, which imparts a unique, smoky flavor profile to the beans, was initially an unplanned move. After multiple roasters turned them away in 2019, the couple began roasting green coffee over an open flame in their backyard, embracing the challenge as their defining feature. When construction delays pushed back their shop opening and the pandemic hit in March 2020, they pivoted to an online store. Their authentic story, transparent communication about business hardships, and status as a Black-owned, veteran-owned, and woman-owned business propelled them to weekly sell-outs and a strong national customer base before their physical store opened in August, 2020.

Henry is deeply rooted in the Tacoma community, which he credited for the company’s success, describing the city as a "small town in a big city's body" that fiercely supports local businesses. Campfire Coffee is driven by a mission to increase diversity within both the coffee and outdoor recreation industries. This commitment is demonstrated by their free gear library that encourages community members to engage with nature. With new locations planned for the future, Henry sees his daily work as a part of a larger strategy to build a strong, sustainable business that can continue its legacy of community and intentional growth.

Stop by Campfire Coffee today between 8 a.m. and 1 p.m., or Monday through Saturday from 7 a.m. to 2 p.m. at 1554 Market St #101, Tacoma, WA. 

#WWConverge #Back2Besa #CampfireCoffee #SupportBlackBusiness #Coffee #Tacoma

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