Healing Through Juice: Rhonda Faison's Journey to Entrepreneurship
#SupportBlackBusiness - Rhonda Faison, the founder of Rojo Juice, had a path to becoming a business owner that was far from linear. Initially on a pre-med track, she shifted gears after her brother became a quadriplegic, prompting her to explore alternative ways to help people heal. Though she loved working in emergency medicine, her priorities changed. After her brother's passing, Rhonda navigated through a period of grief and uncertainty, eventually trying her hand at retail at Tesla, where she excelled in sales. However, she yearned for something more fulfilling and ended up working for an architecture firm until the pandemic led to a layoff. It was then that she turned to her passion for creating health-focused juices.
What began as a personal mission to improve her brother's health by weaning him off medications evolved into a thriving business. Her interest in ethnobotany, sparked by a trip to Vietnam where she set up medical clinics in remote villages, heavily influenced her approach. She began concocting juices with natural ingredients, aiming to heal through plant medicine. What was initially a "stupid idea" became a popular product among her friends and family, eventually leading her to sell at Queen Anne's Farmers Market.
The success there paved the way for Rojo Juice to find a permanent home at Pike Place Market in 2021. Rhonda's dedication to organic, locally sourced products stems from her belief that food is medicine and her concern about the ingredients used in American food. She hopes that when people try her juices, they feel the love and energy infused into each creation, along with a sense of well-being and vitality.
RoJo Juice
1500B Pike Pl, Seattle, WA 98101
#Back2Besa #BlackWomanOwnedBusiness #BlackMediaMatters #PikePlaceMarket #FreshJuice