Celebrating health and wellness on Cherry Street, Hip Hop is Green aimed to re-weaponize the culture behind hip hop music to benefit the environment at large, focusing on healthy eating, positive communication, and shared spaces. This event, distinct from a typical block party, uplifted the organization’s mission to promote planetary sustainability and improve the health of young people and their families, particularly in underserved and food-desert areas.

Founder of Hip Hop is Green Keith Tucker summarized his powerful perspective. "If hip hop moves in a green direction, the world will move in a green direction." Their vision serves as a declaration that the culture is committed to environmentalism, health and wellness, animal rights, sobriety, mental health, and self-love. The organization leverages hip hop's inherent power as a platform to amplify the voices of the unheard, reaching out to and serving the same underserved communities from which hip-hop originated.

The event highlighted the historic genre’s ability to shine light on communities hidden in the shadows, sharing important messages, and providing tangible help to young people and communities. Hip Hop Is Green engages directly with youth and schools, and utilizes online platforms to discuss critical issues with major impact on the planet. Tucker and his team implement tangible community programs, aiming to "plant seeds in youth minds all around the world" and direct hip hop's energy toward positive change. 

Visit hiphopisgreen.com to learn more about the organization’s powerful vision for culture and the environment. 

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