TDUB Ward's Custom Sneakers Kick Off Storm's Social Justice Campaign
Takiyah "TDUB" Ward, a renowned Seattle-based sneaker artist and owner of The Re-Sole 206, recently partnered with the Seattle Storm for their annual Kicks for Equality campaign. As part of the team's broader social justice platform, Force4Change, this initiative merges sports, fashion, and social advocacy. Ward was commissioned to design and hand-paint custom sneakers for every player and Head Coach Noelle Quinn. Each pair of shoes was crafted to reflect a specific social cause chosen by the individual, creating a powerful statement on and off the court.
Ward's artistic process brought the players' personal passions to life. The custom designs touch upon a range of important issues, from mental health and gun violence awareness to support for the LGBTQ+ community and Black Lives Matter. With over two decades of experience in customizing and restoring sneakers, Ward translated these complex themes into unique, wearable art pieces. Her work on this project not only showcased her artistic talent but also highlighted her dedication to using her craft as a medium for positive social change.
The collaboration represents a meaningful fusion of a professional sports team's platform with the talent of a local artist. The custom sneakers were featured as part of an online auction and a special Sneakerball event, with all proceeds benefiting the Storm Foundation's Force4Change initiatives. By providing this highly visible canvas, the Seattle Storm and TDUB Ward collectively amplified messages of equity and justice, demonstrating how athletes and artists can work together to inspire change and make a lasting impact on their community.