Jamal Wilson established Zara Jo Beauty Supply with Director of Events and Community Development Autumn Coles in Seattle’s Central District to create a beauty supply store that truly represents and serves the Black  community. Their motivation stemmed from the belief that many available products aren't made with the hair and skin of their community in mind, often lacking the necessary experience and understanding of their unique needs. 

By intentionally curating their shelf space with products made by Black-owned brands, Zara Jo Beauty aims to offer depth and selection often missing in larger stores, where such products are frequently limited to one or two items. The store is designed to be more than just a retail space; it is a welcoming environment intended to foster community and conversation. The inviting atmosphere encourages dialogue and makes customers feel comfortable asking questions without needing to code switch.  

Zara Jo Beauty is deeply committed to supporting the larger Black community through its products and outreach. They actively seek out people with their own beauty brands who may lack the means or knowledge to market them, offering education and support to help these entrepreneurs succeed. Ultimately, the owners see their mission as promoting Black beauty and Black excellence, providing a place where customers feel authentically themselves. 

Stop by Zara Jo Beauty Supply at 1143 Martin Luther King Jr Way in the Central District on Tuesdays, Wednesdays, Fridays and Saturdays from 10 a.m. to 8 p.m., and Sundays from 11 a.m. to 6 p.m. Visit zarajobeautysupply.com for more information.

Catch Back2Besa every Saturday at 10:30 p.m. on FOX 13 Seattle and Sundays at 10 a.m. and 8 p.m. on FOX 13+. Viewers can also stream episodes anytime on the FOX Local app.

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