Uncorking Inclusion: Seattle’s La Cha-Bliss Wines Champions Diverse Vintages and Voices
La Cha-Bliss Wines, located in Seattle's Capitol Hill, was founded by Howard Russell to highlight diversity in the wine industry. Officially opened on May 17, 2025, the shop focuses on wines produced by women, people of color, and the LGBTQ+ community. Russell, a seasoned entertainer, uses the space to share the unique stories and histories behind every bottle he curates.
The shop features a variety of standout selections, such as "Descended Wines," "Her," and "House of Brown," alongside a robust collection of non-alcoholic options. Russell also hosts tasting experiences where he educates customers on the aromas and backgrounds of these diverse vintages. His approachable demeanor and passion for inclusion have made the shop a community hub for those seeking both quality wine and meaningful representation.
Starting the business required significant personal investment and faith, as Russell poured his life savings into creating the space from the ground up. Looking to the future, he envisions expanding the brand to include a wine bar and a winery of his own. Through La Cha-Bliss Wines, Russell continues to champion Black joy and community support, proving that dedication and a clear vision can foster both business success and social impact.
La Cha-Bliss Wines
1412 12th Ave, Seattle, WA 98122
