Today, we revisit Finding Go: The Story of Adé Hogue. This film took the Converge Production crew across the country, from Asheville, North Carolina to Chicago, Illinois.

Join us as at The Crocodile on October 11th at 6 pm for Scope Screenings, Seattle’s premiere underground film festival. We’ll be presenting Finding Go: The Legacy of Adé Hogue. This film documents the life and work of legendary designer Broderick Adé Hogue, who’s life was cut tragically short last year. His work includes the lettering on Alaska Airline’s Our Commitment aircraft.

Converge Media’s latest short film Finding Go: The Legacy of Adé Hogue honors the life of Broderick Adé Hogue, a groundbreaking designer and inspirational artist. It follows his journey from a quiet kid in Asheville, North Carolina to becoming one of the most acclaimed hand-letterers of our generation in Chicago, Illinois. Prior to his tragic death last year, Adé completed numerous projects including the lettering on the side of Alaska Airlines’ Our Commitment aircraft. It was through this project that Hogue made his way onto Converge’s radar, and through that we were able to feel the passion and innovation so present in his work and life.

Finding Go is a film documenting the life and legacy of Broderick Adé Hogue. An art director, designer and letterer, Hogue’s influence was felt in many spheres across the country and even around the world. One of Hogue’s crowning achievements was creating the lettering for Our Commitment, a specially-designed 737 commissioned by Alaska Airlines in partnership with the United Negro College Fund to showcase their commitment to racial equality and education.

Finding Go: The Legacy of Broderick Adé Hogue premiered on Thursday evening at the convocation event for the UNC Charlotte College of Arts and Architecture. The film honors the inspirational life of designer Adé Hogue, a groundbreaking letterer and graphic designer who was a featured designer in Converge’s film about Alaska Airlines’ Our Commitment aircraft last summer. Hogue created the lettering which adorns the side of the airplane, adding a striking message to a beautiful design.