Beyond the Segment: Besa Gordon Tells You Everything You Need to Know About the Buy Black Card

By Besa Gordon - Yesterday on Good Day Seattle, I had the chance to talk all about one of my favorite things: supporting Black-owned businesses during the holiday shopping season. And if you watched the segment, you already know — I came ready with the details and the vibes.

But chileee… four minutes goes fast on live TV.
So here’s the full breakdown of what the Buy Black Card is, how it works, and how YOU can use it for Black Friday, Small Business Saturday, and the whole holiday season.

The Buy Black Card by Intentionalist is an amazing way to intentionally shop at over 130+ Black-owned businesses across the greater Seattle area.

It’s not a gift card.
It’s a gift you give someone that lets them discover new local spots, explore businesses they may not have known about, and support Black entrepreneurship with every dollar they spend.

And yes — you can absolutely buy it for yourself too. And as you should, please treat yourself this holiday season!

Anywho, as I mentioned during the segment, it’s super simple:

  1. Go to Intentionalist.com

  2. Click on the Buy Black Card tab

  3. Load your card

  4. Get 20% back thanks to partners like the Bernier McCaw Foundation

  5. Browse the map and decide where you want to go today!

It’s like having a curated directory of Black-owned businesses right at your fingertips.

During the segment, I shouted out a few of my favorites but I’ve added a few more below:

Food + Drinks

  • Altha’s Louisiana Cajun Store & Deli

  • Emma’s BBQ

  • Lil Red’s Takeout & Catering

  • Bananas Grill

  • WeRise Wines

  • PJ’s Classic Creamery

  • Dreamer Ice Cream

Self-Care + Wellness

  • City Sweats

  • The Spa House

  • QueenCare

Shopping + Essentials

  • Zara Jo Beauty

  • Sankofa Boutique

  • The Re-Sole 206

Coffee + Cafes

  • The Station Coffee Shop

  • Avole

  • Black & Tan Hall

And this isn’t even half the list. You can explore the full map on Intentionalist’s website.

🖤 Ready to #SpendLikeItMatters? Grab your Buy Black Card here → Intentionalist.com And then go support a Black-owned business this weekend — or twenty!

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