#TheDayWithTrae - Today on “The Day With Trae,” host Trae Holiday welcomed Justin Pinder, the co-founder and executive director of How2Listen, a nonprofit created to support independent artists in the Pacific Northwest through grants, connections, and meaningful opportunities.

A Seattle native, Pinder detailed his journey from starting as an artist with local legends like Sportn’ Life Records and Vitamin D to working in the industry in Los Angeles. His ultimate goal, however, was always to go to LA, learn, and bring that knowledge back to the Pacific Northwest, believing in the region’s “untapped potential."

Pinder’s nonprofit, How2Listen, launched in June to address the unique challenges faced by artists in the Pacific Northwest. The founder noted that while the music industry is making the most money it's ever made, many independent artists are making the least. The organization’s innovative nonprofit model directly tackles this disparity by creating a system designed to funnel resources directly to creators. 

The organization is actively building an ecosystem by partnering with local businesses, like Communion, Jerk Shack, and Métier Brewing, to offer tangible support. Those looking to support the effort can visit how2listen.org.