Did you catch Efrem Fesaha on The Pop-Up? Efrem, the CEO & Founder of Boon Boona Coffee, recently sat down in the Black Media Matters Studio where he shared how he overcame early rejections in 2011 to build his business by selling green coffee out of his car. He reflected on how his community helped him prove that the coffee industry can be less exploitative and more intentional with the right priorities.

Swing by Boon Boona’s Waterfront location at 1515 Western Ave, Seattle, Monday through Sunday from 8 a.m. to 8 p.m. Learn more about Boon Boona at boonboonacoffee.com

Watch Efrem’s full interview alongside Port of Seattle Commission President Ryan Calkins at tinyurl.com/EfremRyan

Tune in to The Pop-Up! weekdays live at 9 p.m. on all Converge streaming platforms.