Juice As Medicine: Rhonda Faison’s Plant-Based Mission to Bring Wellness to the Community

RoJo Juice is a Pike Place Market favorite born from a journey of deep personal purpose. Founder Rhonda Faison's path to entrepreneurship began after her brother became quadriplegic and was relying on multiple medications. 

Inspired by her work in remote medical clinics in Vietnam and her study of ethnobotany, Faison started crafting natural, plant-based juices to heal him and help him wean off his prescriptions. What she initially called a "stupid idea" became a thriving business, growing from a makeshift stand at the Queen Anne Farmers Market to its permanent Pike Place location in 2021. 

Today, Row ensures every intentional blend is rooted in the belief that food is medicine, hoping customers feel the love, feel lighter and brighter, and get an empowering boost of energy with every sip.

Learn more about the business here

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