With the 12th Annual Reign of Style Hair Show & Competition happening this Sunday, we’re looking back at when Back2Besa captured the event’s magic in 2024. Now for over a decade, Reign of Style has been a dazzling spectacle in the Northwest’s beauty and arts scene, brought to life by the visionary and owner of Life’s Salon Aisha Ellis Asim.

Recognizing a void in the region's beauty industry, Ellis Asim founded Reign of Style Competitions NW with a clear mission: to provide a powerful platform for hairstylists, beauticians, makeup artists, cosmetology students, and fashion designers from Seattle, Tacoma, and surrounding areas to showcase their passion.

With Converge as a media partner, this weekend’s event brings back the unmatched creative energy that Ellis-Asim, her team, and the incredible lineup of competitors consistently deliver every year. With top beauty talent from Seattle, Tacoma, and beyond, this is the platform where careers are launched and the region's best are celebrated.

When? Sunday, March 1, 12 p.m. to 7 p.m.

Where? Seattle Center Exhibition Hall, 301 Mercer St, Seattle

Get your tickets today at reignofstyle.com‍ ‍

Catch Back2Besa every Saturday at 10:30 p.m. on FOX 13 Seattle and Sundays at 10 a.m. and 8 p.m. on FOX 13+. Viewers can also stream episodes anytime on the FOX Local app.